Spring cleaning may not be everyone’s favorite part about the season, but it is certainly something that needs to be done, especially for your small business. You never get a second chance to make a first impression. Making a good impression is vital in business. It’s important to evaluate your business’ physical appearance through the eyes of your customers. A lack of upkeep tells customers a few things. One of those may be that you don’t pay attention to details.
The outside of your business is just as important as the inside. So how do you create a positive first impression? Start with “curb appeal.” A fresh coat of paint, trimmed hedges, clean windows, and proper signage will work wonders. When your customers drive by your business what do they see? Does your business look open and inviting?
- Is everything clean? Clean up clutter and trash around the outside of your office and parking area. Regular lawn care with some flowers or bushes around the entrance will make your business more attractive to consumers.
- Are your signs visible? How many times have you passed a business with a sign where half the letters in the name are missing or some bulbs are burnt out? Make sure your sign is legible at all times.
The outside of your business is more than just the physical appearance of your business from the street. It is also the marketing materials and tools you use to attract and communicate with customers.
- Greet your customers. A friendly greeting is a critical part of business. Do you greet your customers warmly with a relaxed and friendly smile or do you make your customers feel like an inconvenience?
- Freshen up your website. A great website is not only your digital marketing calling card, it can also help you grow your business. Your website may be your customer’s first impression of your brand. It takes less than three seconds for an online visitor to form a first opinion of your business. Upgrade your website with fresh material added regularly to keep customers coming back to see what’s new.
- Revamp brochures, ads and mailings. If your business uses brochures and ads to lure in customers be sure to update them periodically to give your business a fresh look. A new look will draw the eye of the customer and the materials are more likely to be read.
- Community involvement. Show potential customers that you stand for more than just making money! Being affiliated with charities, or other businesses that hold community values shows people that you are not greedy. It creates an interest and respect for you before they’ve even tried your business. Giving shout outs to those you’re helping or affiliated with, or them doing the same for you, creates a connection with their customers or supporters, and will absolutely draw more people to your business.
- Testimonials. One of the best things you can do to attract customers is to get testimonial from satisfied customers. Users trust reviews and make buying decisions based on the reviews they read or the ratings they see. The assumption is that if something is good enough for a bunch of other people, then it is probably good enough for them as well.
When it comes to marketing your business, it is important that you make a good impression from the get-go. A little business spring clean-up will go a long way.